The client
Off Record works on AI adoption from two sides: deployment consulting for organisations, from the initial audit through to governance, and online training modules for freelancers and individuals. The company was founded by Pauline Ebel and Octave Laurentin.
The angle
Two offers, two audiences, and no room to write the same thing twice. Instagram covers adoption inside companies, LinkedIn demonstrates the training. Each network keeps its own subject.
The mechanism does not change: a flat statement in the first seconds, then what to do about it. The rest sits in the caption, for the readers the promise stopped.
Instagram posts
Eight posts on the blind spots of adoption: what AI costs when nobody steers it, the shared document that gives too much away, the employee already using it without saying so. The promise holds in the image, the proof holds in the caption.
LinkedIn carousels
Five plates that read in order, the way they are swiped through. The hours lost, what they cost over a year, what AI takes off your hands, then the training: a demonstration rather than a list of arguments.
Reels
Two short formats cut from existing footage. The sound is part of the edit.
Definition format: one notion laid out in a few seconds, for an audience with no time.
Statistic format: a number as the hook, then what it means in practice.